Growth hacking is a very fashionable concept and is currently experiencing some buzz on the web. Beyond the ephemeral fashion effects, it should become a true trend, even a discipline in its own right. The success currently undergone by growth hacking is quite normal ... The growth hacking is one of the explanations for the meteoric success of many flags in the digital … [Read more...]
Growth Hacker Marketing, Growth Hacking Marketing, Become a Growth Hacker, Growth Hacks
The "Growth Hacker Marketing", the start-ups have only this word of mouth. Learn about growth hacking techniques and become a Growth hacker. Growth Hacking is a set of techniques that can be put in place in order to grow a business quickly enough (by mixing Marketing, Development, and analysis of results ). This is the Start-up Marketing.
The term growth hacking is more innovative when we hear it in a way close to computer hacking. In this case, it is a question of using techniques or "computer" tricks to obtain significant marketing results with an investment often very reduced. A technique for retrieving qualified professional email addresses from Linkedin can, for example, be considered a growth hacking technique. In this context, growth hacking techniques can sometimes be at the limit of legality or deontology.
Growth Hacking aims to rapidly grow the number of users of the product while minimizing marketing costs.
The Growth Hacker is a small genius of our time, it will adapt to the problems of the start-ups and solve them to make the rise, again and again, the curve of growth of the company using best Growth Hacker Marketing tips.
Hey you, are you still there? Want some more details? Let's go!
We will often talk to you about Growth Hacking, Growth Hacker Marketing and its conversion tunnel in5 key points:
- Acquisition: Find a way to attract prospects on our pages. (Ex: Inbound marketing, the small sentence at the bottom of mail - * Wink * Hotmail ...)
- Activation: Ensure that these prospects are interested in the site and carry out actions on it. (Ex: Registration, download of a product ...)
- Retention: Ensure that the prospect returns regularly to perform actions. It is active on the site.
- Revenue: The prospect realizes actions that bring us money. (Ex: Purchase of the product, purchase of the premium version ...)
- "Referral": The client will share your content. (Ex: Facebook, affiliation link ...)
This conversion tunnel is a classic, it is important to find the Growth Hacker Marketing Strategy that matches us quickly so we can optimize it as soon as possible.
Want to know how to optimize this?
Well, I think the best thing is the A / B Testing.
Before you change something, you have to check that this is what you need to change. And for that, the A / B test is a must. Indeed, it allows checking on a sample of people which version of a Call-To-Action, banner pub or other is the most effective.
The result of the test, the second has increased the click rate by 90%! It's huge, and without this test, it's a lot of potential customers that would have been lost.
I will stop there because I could talk about it for hours, but you, yes you have a question? Do you have a comment? A correction or a point to add?Well, do not hesitate to leave a message below. We're here to debate and criticize, and that's what I love!
This Growth Hacking term, a bit barbaric, comes straight from Silicon Valley and the many startups that are constantly being created there. Nowadays, large companies other than GAFA (Google, Amazon, Facebook and Apple) start recruiting teams specialized in Growth Hacking & marketing. But what is Growth Hacking? This principle aims to quickly create growth for a … [Read more...]