Natural referencing (also called organic traffic) is a proven acquisition channel in Natural SEO Concept. Your site today has gained positions in the results pages but how to go higher? How do you start?Implement our 10 tips now to boost your visibility in search engines.
1. TECHNICAL PROBLEMS WITH NATURAL SEO
The Natural SEO was long the domain where technicians reigned supreme. But today, the world has evolved and technology is just one of many positioning factors you can influence.
To ensure that your site is properly indexed, there is a simple and effective tool: Google Search Console. In the “Google Index” and “Exploration” sections, Google makes data available for the technical health of your site by providing information such as the number of pages indexed, pages blocked by a noindex tag, Pages that return errors … These technical errors are, as a general rule, easy to understand and to settle, so much so to start there.
2. ANALYZING YOUR TARGET fOR NATURAL SEO
Has the idea that your on-line customers may be different from customers of your other distribution channels already crossed your mind? Indeed, you may reach, on the web, a target that was not foreseen. In this case, it would certainly be interesting to review your speech to adapt it to this new target and why not to this new use.
- How to know your target? You can analyze several parameters:
- Search queries that generate visits to your site (via Google Search Console),
- Queries from your internal search engine (via Google Analytics or your CMS),
- The socio-demographic data provided by Google Analytics,
- The questions/comments / remarks of your visitors and customers,
- Do your visitors mainly use a computer, a mobile, a tablet?
3. THE CREATION OF PERSONAS
If you have not done so, it’s time to get started for better Natural SEO. Not because it’s a fashion effect, but because the creation of personas is an effective and proven method to create content for your target audience. And that’s fine, since you may have identified a new audience in the previous step.
4. CHALLENGING KEYWORDS
Your site is positioned on a spectrum of keywords that has been set to bring your site online. Outside, with your new target/targets, it is a whole area that opens up to you to conquer new markets. So it’s time to pick up your keyword list, remove the less relevant or off target (products you no longer sell) and add new ones (new products, new services, new targets …)
5. INTERNAL SILO MESH
The inner mesh silo is a proven technique that involves establishing links only in the same thematic silo to improve the relevance of links and linked pages (through themed links).
The descendant links are those to be realized first. But it is also possible to set up upward and transverse links. Think of the surfer and ask yourself, for each link, if he has an interest in the reader. If you are unsure, do not include the link.
6. SPEAKING (BLOG COMMENT / COMMITMENT)
Increasingly, Internet users need to identify with the brands they buy and create an emotional bond. To achieve this, you have only one solution: to engage in the discussion. Take the floor, be it on social networks, your site, your blog, a newsletter … Be natural and open, that’s what Natural SEO all about. New opportunities will be available to you.
7. THE BLOGGERS CONTACT
Bloggers have become such powerful prescribers and sometimes even more so than journalists. On the other hand, they remain far more accessible and the formalism of the press release is not de rigueur.
Select a handful (5 to 10 bloggers) with whom you want to create a real link and get in touch. Offer them to test your products but keep in touch afterward. Making a real relationship will be more profitable and will allow you to mount large-scale operations offering significant resonance.
8. LINKS FROM PARTNERS
The links that point to your site will always remain a major asset for your Natural SEO.
You certainly have clients or suppliers with whom you work regularly. They all have a website. So it’s time to ask them to set up a link to your site. You can do the same. Links are the essence of the web so enjoy it.
9. CREATING LINKBAITING CONTENT
Linkbakting is a technique that consists of creating high quality content that will allow the creation of natural links to your site. Creating a computer graphics is the most used method, but it is the quality of the information presented that will be the determining factor of success. Yet, this is not the only content available in your arsenal. You can propose:
- A video
- An exhaustive list
- A guide / tutorial
- A presentation
- An exclusive document
- A background search with interesting statistics for your target
And why not talk to your friends bloggers?
10. IMPLEMENTATION OF AN INBOUND MARKETING STRATEGY
This is certainly not the quickest point to implement, but an effective and relevant content strategy is one of the keys to success on the web. You need to create content that brings value to the user who reads it.
The user who goes through a search engine seeks a solution to a problem. It is up to you to prove to him that you offer the best solution.
With these 10 SEO techniques available now, you certainly have something to worry about this winter!