If one recognizes a good worker to his tools, according to the popular saying, those of the Digital Marketing Professional are more and more precise, elaborate and above all indispensable to work well. There is a fairly common ground, but new, innovative solutions are regularly created to further analyze, automate tasks or work more efficiently. Whether you are a beginner or a Digital Marketing Professional, this selection of SEO tools should be of interest to you.
SHARING AND COLLABORATION
It is now unthinkable to work in the form of silos, each on its own, without a minimum of collaboration. Images, retro planning, creative briefs, strategic plans, presentations … all your files must be carefully sorted, filed and archived. For sharing with colleagues, your management, customers or suppliers, there are reliable and very powerful solutions.
DROPBOX: STORAGE, SHARING, AND SYNCHRONIZATION
A great classic, but very effective for backing up all your files in the cloud and locally. In a few clicks, you can create links to share large files (these famous video rushes that weigh a 1GB for example). Its great advantage is to be able to set up easily, whatever your information system.
GOOGLE DRIVE: THE KING OF THE GALAXY
Unavoidable, Drive works in the same way as Dropbox but integrates fully with all Google tools. You can collaborate easily on a Google doc, spreadsheet or presentation, with or without internet access. Perfect for agile organizations that already use Google tools for e-mail or calendar.
OFFICE 365: THE SAFE BET
Long-stalled by its competitors, Microsoft has been working hard with Office 365 and its cloud solution called OneDrive. It is now possible to collaborate to several on a Word or Excel document and to share data easily. Office 365 integrates with all other Microsoft solutions and despite a slightly heavier management than the Google tools, an IT team will be able to take you further with its related tools (Sharepoint, Project, Yammer …).
Managing projects, budgets, production schedules, specifications or deadlines requires tools that are more appropriate than an Excel spreadsheet. A short review of the troops.
ASANA: COLLABORATIVE WORK WITHOUT E-MAIL
This is one of the best tools and one of the most unfairly misunderstood. Using a list or table system, Asana allows you to create projects, tasks, and subtasks, assign them to your team members, add attachments from Dropbox or Google Drive, manage deadlines And plan your projects as well as possible. A dashboard keeps you informed of progress and everything you need is available online or via the mobile app.
MICROSOFT PROJECT: THE ABSOLUTE STANDARD FOR LARGE PROJECTS
This is probably the best known, but also the most powerful of the project management software. The project is definitely not the most intuitive or easy to use, but it is essential for you to embark on very long and big projects involving multiple responsibilities, critical tasks, and multi-level organizations.
TRILLO: THE KANBAN METHOD ONLINE
With his system of paintings, Trello is inspired by this very visual method allowing to see at a glance what is done, what is in progress and what remains to be done. With easy-to-move and reorganize lists, you can assign tasks to your team members, add deadlines and share information. A good way to facilitate teamwork.
FLOAT: PLANNING AND ANTICIPATING THE WORK OF YOUR TEAMS
In agency or at the advertiser, we always want to ensure that the resources of our team are always used 100% and have maximum visibility on the load plan to come. The float is for that! It is an effective planning system to know who is working on what and when. Useful to optimize the allocation of your resources after your weekly meeting.
TO MANAGE YOUR BLOG AND MANAGE YOUR CONTENT
Creating innovative content with high added value as part of an inbound and Digital marketing strategy requires a minimum of organization and appropriate tools. Useful for writers, communication or marketing managers Digital Marketing Professional, this panoply should inspire you!
ANTIDOTE: TO THE FAULTS OF FRENCH AND ENGLISH
Nothing worse than a misplaced mistake in a crucial document sent to a picky customer. Or in a blog post that you are promoting. Alas, despite your multiple rereading, things are happening. To avoid them, you need Antidote which is an extremely advanced correction system, in French and English. You think the Google Doc or Microsoft Word pitcher is enough for you? Think again! The antidote is much more powerful and fits into all your tools.
TOGGL: THE IDEAL TIME-TRACKER
In agencies, you charge a specific number of hours for a customer. But how to know precisely the time spent on a particular task? Toggl is the time-tracker that will make your task easier with simple use and clear reporting. For others, even if you do not charge your hours, you must surely assign specific tasks to do in a particular amount of time. Here too, Toggl can help you organize your projects, be more productive and know if the four hours spent on writing a blog post were really useful.
PIXABAY: ROYALTY FREE ILLUSTRATIONS FOR EVERYONE
A picture is worth a thousand words. It is a great classic that is verified on blogs or social networks. Without an illustration, your impact and commitment of your community will be greatly diminished. How to do it when you do not have the budget to pay you a subscription to Getty Images or to pay a professional photographer? Pixabay is the reference site for royalty-free images, usable on any media, free of charge, including for commercial purposes.
TO MASTER SOCIAL NETWORKS
Working with social networks takes time. It is necessary to plan its interventions and speeches, to watch, respond to comments, develop its image, etc. Fortunately, for this, many very practical solutions exist.
AGORAPULSE: YOUR SOCIAL INBOX
Able to connect most of your social networks in one easy-to-manage inbox, Agorapulse is an innovative and handy tool to use. In just a few minutes a day, you can plan your shipments, respond to all your entries, organize contests and monitor the competition. The very sharp reports are downloadable in PowerPoint format and this social inbox system is easy and well thought out.
IFTTT: PERFECT AUTOMATION
IFTTT is a free and extremely handy tool for automating many tasks from your favorite software. For example, you can automatically save your Gmail attachments in your Dropbox, receive statistics from your MailChimp campaign 24 hours after sending, save each tweet sent in a Google spreadsheet, or tweet your Instagram photos as native photos of Twitter. The possibilities are very numerous and the tool is free. To be tested urgently!
HOOTSUITE: THE CLASSIC
Well known to community managers, Hootsuite allows you to manage your social networks with custom flow systems per column. You can assign mentions to your team members and plan your shipments. A complete and powerful software despite a somewhat confusing interface at first.
CANVA: THE VISUAL CREATOR
Having a photo to share is good. But making it a real added value with a suitable design and message is even better. Canva gives you the ability to customize your images very easily with easy-to-use filters, messages and visual artifacts. Very handy when you do not have a designer on hand (or not the means to have one).
Difficult to make a specific category, because they concern different trades related closely or remotely with that of the digital marketer. These specific solutions are essential to increase productivity and share the right information at the right time.
MEDIATOOL: THE RARE GEM FOR YOUR MEDIA PLAN
Managing the purchase of advertising space can be very complex. Excel quickly shows its limits and when one works for several brands or several customers, the nightmare is near. Mediatool is an excellent software for this, and much cheaper than other solutions present on the market. Everything is accessible online: you define your budget, your brands and your media plan in a few clicks. Reports and follow-ups are comprehensive and easy to use. Whether you spend thousands or millions in advertising (web, print or TV), this tool will save you time!
JIRA: MANAGEMENT OF BUGS AND FOLLOW-UP OF IT PROJECTS
When working in an agency, it is imperative to have good communication between the client, the project manager, and the developers or designers. For this, Jira is essential: it documents the bugs, comments, and remarks of the client and allows to assign technical tasks to the specialists who can then take care of them. Jira is designed for the agile method with planning sprints and many project management and tracking tools.
MAILCHIMP: THE KING OF E-MAILING
Very well known, MailChimp is probably the star software for sending emailing campaigns. Its interface is simple and accessible, even for beginners. You can create your campaigns, send them and manage your reports from Mailchimp. The free version is complete and will modernize your mailings and your marketing strategy.
BITBUCKET: VERSIONING AND CODE MANAGEMENT
Reserved for developers and programmers, it is also used by project managers or marketing professionals to monitor the development of an IT project. Bitbucket makes it possible to manage the source code, to make different versions, to collaborate and to save your work very easily. A must for agencies or organizations that develop their resources internally.