In this Article, we going to discus about SEO Tools for Content Generation and Solution for better content marketing and curation.
Writing content, finding time to blog, searching for inspiration to blog regularly, finding interesting topics of interest that will affect your readers, is not obvious. I will give you my tips for finding relevant article ideas using SEO Tools for the Content generation, saving time and pulsing your SEO strategy and content.
I am not going back to the objectives of a content strategy that I have already dealt with here and which I advise you to read if it has not already been done, but it is, of course, important to know why and how Goal because it will necessarily impact the types of articles to look for.
Exploiting the semantic potential of the site
It’s often forgotten, but before you get ideas out there, start by looking at what’s happening on your site.
The keywords and questions your visitors are looking for
What keywords have led your future customers to find your site? What are the questions? And to know all that, one can make use of the web analytics SEO tools of the site.
To do this, simply create a filter on the queries typed by your visitors in order to extract only the questions of the type: Why, how, when, what, … I took in this example above a small period voluntarily (To hide mark queries), so there are few visits but can be expanded. It is interesting to see in parallel the rebound rates associated with these questions and the average duration of the sessions. If the bounce rates are large and the average duration of sessions is low, it means that visitors are landing on your site but you do not answer their question, so they leave …
Here we see the opportunity to create articles or pages that will answer these questions.
To see all the search phrases to reach your site, it is simpler, but we can go further and cut them according to the number of keywords: 1 keyword, 2, 5, 7 keywords (long tail):
You can have all this information, questions and keyword cutting, by importing the Google analytics “SEO and Content” dashboard on your site.
Discover the expressions on which the site is already positioned
Google analytics is good SEO Tool but it only shows the keywords that generated traffic. Your site is positioned on keyword piles on page 2, page 3, …, page 10 of Google and that do not generate traffic. The fact of being positioned on these expressions is already the good sign, it proves that the site has semantic potential. To discover this potential, one must use SEO tools that regularly explores the positions of large keyword basis (several million) like searchmetrics, Yooda or others SEO Tools.
Once these keywords are extracted, we have a big list of keywords but that is not necessarily very exploitable as is. An interesting exercise is to find the keyword groups that return most often and thus give us clearer ideas of content to create.
In fact, there are several possible reasons why these phrases are positioned beyond Google’s page 1:
- Missing semantic potential: The site does not have pages that respond directly and effectively to these expressions, in which case it is necessary to create content that will fill this void.
- Existing semantic potential: The site has many pages that are supposed to respond to these expressions, in which case the page is of little relevance and/or is confronted with technical/structural gaps. But that is another story and I refer you to the technical audit SEO
Creating content to optimize your internal mesh
The transition is ready, writing content about your missing semantic potential is also the opportunity to link to the existing semantic potential and push it to the first pages of Google results. This is not the only way to turn this potential into visibility and traffic, but it is a good SEO strategy. The idea here is to kill two birds with one stone.
Watch and Search for new content ideas
Well, it is now a question of setting up a permanent watch on your sector of activity in order to stay tuned to the market, new trends and thus find new ideas of subjects to be treated.
Keep an eye on your business
To keep a watch of news, an information watch or any type of watch, it works in 5 steps:
- Targeting: Finding the right sources of information and good topics
- Collect: Retrieve information via RSS feeds, JSON feeds, Twitter, tools that detect changes to a site’s content, …
- Filtering: Double, filter, remove noise and overflow information.
- Diffusion: Aggregate information in a single space, it can be a reader of local or online RSS, a platform of a watch.
- Curation: Qualify, organize information to facilitate its processing. This phase of cure can be completely or partially automated at the time of collection.
Surely the most important step is to identify the themes and sites that will serve as sources of inspiration. Although choosing the themes to follow it may seem obvious but it is essential, it does not have to be too vast, under pain of having too much noise in the information later, nor too precise, under pain of having too Little information.
Depending on the research, sources can be very large, competing sites, social networks, video platforms (eg Youtube), facebook or LinkedIn groups, blog comments, news sites, Google alerts, …
The forums are part of the sources of information, virtually any activity has its dedicated forum or at least a category of its own. To easily target Google forums that deal with a topic (eg Google News) simply type the following command:
With this Google command, one will search the sites that deal with google news with the forum in the URL.
General forums like Yahoo Questions answers and how it works probably have a category close to your business.
To target the information coming from Twitter, hashtags allow qualifying the information, which already chews a part of the work of curation. To search on twitter, one can use its advanced search engine(Another Great set of SEO Tools), which offers powerful filters or types directly the twitter commands as in this example:
I’m looking for tweets that contain the word “content” with the hashtag #seo or #google, which have been retweetés (RT), and which have links (filter: links). By twittering this article, you should see a new tweet that appeared in the timeline, hoping that I will receive retweets of course.
It is a matter of retrieving the information in a format that can be easily disseminated on a news reader for example. The most popular way still today is RSS feeds. There are also other formats like XML or JSON that is fashionable.
Many blogs have an RSS feed but not all sites have RSS feeds. In this case, it is necessary to use SEO tools that extract content and transform it into RSS. In online applications to transform HTML pages into RSS, we find some great SEO Tools like feedity, pagetors, feed43 that work more or less well. In more advanced applications, you can find kimono labs or Import.io.
More and more sites are beginning to limit access to RSS feeds for scraping and duplicating content issues. For example, Facebook recently blocked the ability to create RSS feeds from Facebook pages. Fortunately, the Wallflux tool makes it easy to retrieve the RSS feed from a facebook page.
You must replace the iD in bold with the ID of the facebook page to be monitored. If you do not see it, you can search for the “page_ID” in the source code of the facebook page: ctrl + U then ctrl + F> page_ID
Filtering consists of deduplicating, merge, filtering and sorting information automatically. Yahoo pipes did it very well and much more, a very powerful tool that made it possible to transform data in all directions but Yahoo decided to stop it in September 2015. Alternatives exist, if you are interested, I invite you to read This Korben article on the alternatives of Yahoo pipes. In much simpler form, the feedsifter tool makes it easy to filter an RSS feed based on certain keywords.
There are a lot of SEO tools to manage RSS feeds, and since I’ve been watching the watch tools and especially the RSS tools, the least we can say is that it goes and it comes. Moreover, one is often obliged to juggle with several SEO tools because none makes it possible to perform all the steps satisfactorily. I, therefore, developed my own tool allowing to carry out this process of an editorial watch.
Among the readers of RSS feeds, you probably already use them that allow you to track the articles of your favorite blogs, the best-known reader is probably feedly. There are others like newsblur, innoreader, Flipboard, or platforms in widget mode such as Netvibes.
This phase of curation will make it possible to select, archive, organize the information and be able to exploit it later. Among the SEO tools:
- Scoop-it: popular and practical tool that allows to organize and share its intelligence of information.
- Paper.li, another automated content management tool that let you see more clearly in the mass of information you receive from Twitter, Facebook, Linkedin, RSS feeds, and more.
- Evernote: tool to collect your ideas and organize them
- RSS readers can also be used to make curation with systems of favorites, tags. They are often connected to third-party services like Evernote for note-taking. Feedly also goes first to the articles that received the most shares on social networks, which amounts to selecting articles relevant (a priori).
SEO Tools for finding ideas for articles
To search for article ideas from time to time, there are many online SEO tools including SEO tools including:
Some SEO keyword research tools
- Ubersuggest: This is a very handy tool to easily extract Google’s suggestions
- Google trends: allows you to quickly see the topics that are buzzing and their evolution over time
- Google AdWords: the classic tool to suggest new keywords and qualify them according to their search volume
- Bing ads intelligence: Same principle as Google AdWords but we can integrate it on excel
- Soovle: A meta-engine that aggregates suggestions from several search engines, amazon, youtube, Wikipedia, etc.
Social media content search SEO tools
Share articles on social networks are an inspiration for finding good blog article ideas. Here are some online articles search tools to boost your creativity:
- Buzzsumo: search for articles with the most social sharing
- Keyhole: allows searching the top posts on twitter and Instagram, with a nice synthetic view on the top influencers, associated hashtags, etc … Bémol: does not allow to filter on the language🙁
- Socialmention: is also part of classics of the genre, with great possibilities of filtering
- Buffer: Post scheduling tool that also offers content suggestions
You can find Twitter and its advanced search which we have already spoken; Youtube, is a social network too, besides here is another trick to generate the RSS feed of a youtube channel. It is very simple, for the channel ” Google webmasters ” for example, just look at the source code of the page, look for “channel_id” and here is what we find:
Article title generators
For those who are not inspired to find hard-hitting titles that will engage your visitors, here are 2 SEO tools:
Blog topic generator from Hubspot: You enter your keywords and it finds you headlines for blog topics.
The types of content that
It’s hard to be exhaustive and original on a subject as treated as this one but I will try to give a short list of the types of blog articles that I find most effective:
- The news about your activity: The simplest and often the most abundant source of inspiration, but which is always as effective as it is to provide its point of view and added value.
- The guides: Requires more time and resources, but very effective if it is to popularize its purpose, to structure its contents well, that it can be exploited with concrete solutions, tools, etc. The articles are also much better To last in time a news article for example.
- Computer graphics: Among the most shared content types, they can generate buzz provided they are original on both the background and the form. Topography is a form of trend graphic, here is an example of Neil Patel
- Practical case: Type of content that is located at the bottom of the funnel of conversion, it consists of exposing a concrete case, a “success story”, with customer testimonials. It is necessary to present its offer or product with the call to action that goes well but in a not too commercial tone.
- Video: Efficient and still under-exploited, a well-constructed video can quickly become viral. It is often used in a promotional framework, demonstrations of an offer but it can also be used for an interview, a presentation of an event, a news item, etc.
- Answering a question: Articles that answer a question like “How ..”, “Why ..” work wonderfully on social networks, Internet users are very fond of it.
- Inspire your old articles: If you have already blogged articles, you can look at those that have generated traffic from google and social networks and so write similar types of content or develop around the same topics.
- Lists: These are the articles of the type: the 10 best …, the 7 tricks for …., 20 methods that go …, etc … To tell the truth, I have a little supper of this type of articles but force That they have a good viral potential.
- Statistics: Depending on the field of activity, statistics can play an interesting role in strengthening its expertise to build confidence. On professional networks like Linkedin, statistics are very much appreciated.
I hope you enjoyed this guide and SEO Tools For Content Generation, it was a while, and to motivate me to continue, do not hesitate to share 😉